POPOVO – “THE WHITE TOWN”: TOURISM POTENTIAL AND OPPORTUNITIES FOR SUSTAINABLE DEVELOPMENT

Authors

  • Emirhan Halmiev
  • Ivalena Valcheva Bishop Konstantin Preslavski University of Shumen, Faculty of Natural Sciences, Department of „Geography, Regional Development and Tourism”

DOI:

https://doi.org/10.46763/YFNTS2691208h

Keywords:

tourism, cultural heritage, sustainable development

Abstract

This study analyzes the tourism potential of the town of Popovo in the context of regional development and sustainable tourism. The cultural-historical, natural and socio-economic resources of the destination are studied. Through SWOT analysis, key advantages and limitations, as well as development opportunities, are identified. The main conclusion is that through strategic branding and integrated tourism products, Popovo can be positioned as an attractive niche destination.

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Published

01.08.2026

Issue

Vol. 9 No. 1 (2026): 9th International Scientific Conference "Challenges of Tourism and Business Logistics in the 21st Century"

Section

Tourism, Hospitality and Gastronomy

License

The intellectual property and copyright of the original content in all scientific contributions within the published paper shall remain with the authors. The authors grant ISCTBL permission to publish the paper. All authors agree to publish the paper under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). 

How to Cite

Halmiev, E., & Valcheva, I. (2026). POPOVO – “THE WHITE TOWN”: TOURISM POTENTIAL AND OPPORTUNITIES FOR SUSTAINABLE DEVELOPMENT. Challenges of Tourism and Business Logistics in the 21st Century, 9(1), 201-209. https://doi.org/10.46763/YFNTS2691208h