MASS MEDIA RELATIONSHIP AND ITS SIGNIFICANCE FOR THE FINANCIAL STATUS OF THE MUSEUMS IN BULGARIA

Authors

  • Daniel Rumenov
  • Severina Vaskova

Abstract

Modern museums are dynamic institutions with a number of functions imposed, which requires financial and manual endeavours. The state subsidies, grants and other types of support are insignificant and thus the responsibility for collecting, preserving and promoting the cultural heritage is actually shifted to the museums. The current report aims at clarifying the role of advertising by means of mass media – television, radio, newspapers and the internet, for increasing the earnings from the museum activities.
Key Words: museum, cultural heritage, mass media, advertisement, earnings

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Published

21.02.2018

Issue

Vol. 1 (2017): 1st International Scientific Conference "Challenges of Tourism and Business Logistics in the 21st Century"

Section

Tourism

License

The intellectual property and copyright of the original content in all scientific contributions within the published paper shall remain with the authors. The authors grant ISCTBL permission to publish the paper. All authors agree to publish the paper under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). 

How to Cite

Rumenov, D., & Vaskova, S. (2018). MASS MEDIA RELATIONSHIP AND ITS SIGNIFICANCE FOR THE FINANCIAL STATUS OF THE MUSEUMS IN BULGARIA. Challenges of Tourism and Business Logistics in the 21st Century, 1(1), 121-134. https://js.ugd.edu.mk/index.php/YFNTS/article/view/2192