SUSTAINABLE TOURISM ISSUES – THE ROLE OF LOCAL COMMUNITY (CASE OF SERBIA)

Abstract

More than any other economic activity, tourism is considered to be the most
“sustainable” and “green” activity, with the easiest ways to achieve the overall
sustainable goals. The sustainable tourism development has always been a paradigm
and a strategic goal of almost every official document in connection to regional,
economic, socio-cultural development of every nation. Even though the “sustainable
tourism“ label has been applied in full extent in different documents, plans and
promotional activities, it can hardly be said that the real principles of sustainable
development (economic, social or environmental) have been applied in practice.
There are different challenges in addressing the sustainability aspects, but the role
of of the local communities has always been marginalized when it comes to the
tourism development. It is especially important aspect, as sustainable tourism should
be planned in a way to benefit local residents, respect local cultures and conserve
heritage resources.
Key Words: sustainable, tourism, local community, Serbia