THE MODERN ENTREPRENEURSHIP IN THE PROCESS OF MODERN TOURISM DEVELOPMENT IN THE REPUBLIC OF MACEDONIA AND MUNICIPALITY OF GEVGELIJA

Abstract

Tourism is a measure of the development of the main factors that influence the outcome of socio-economic advancement. Since modern tourists are increasingly returning to nature and tradition, the development of rural tourism is associated with the representation of small enterprises, as an opportunity for creating an appropriate offer and a sustainable concept of economic development. Therefore, the rural tourism sector is one of the sectors that have the potential for fast and sustainable economic growth in the Republic of Macedonia and the Municipality of Gevgelija. The aim and subject of research in this paper is focused on studying the impact that the concept of modern entrepreneurship has in the development of rural tourism as an alternative form of tourism development in the Republic of Macedonia and the Municipality of Gevgelija. Practical research that will be carried out within this paper, the real situation from the aspect of the influence of the concept of contemporary entrepreneurship in the development of rural tourism will be realized and confirmation of the basic hypothesis that modern entrepreneurship encourages the development of rural tourism as a concept that enables achievement on sustainable economic development in the Republic of Macedonia and encouraging the development of other forms of tourism.

Key terms: rural tourism, modern entrepreneurship, small and medium size enterprises, sustainable economic development.