Creating and Maintaining a Competitive Advantage to Enteprises Through Building Marketing Strategy

Abstract

Gaining copmpetitive advantage can be built out by fulfi ll over formulated marketing strategy. In this regard, special consideration is transformational leadership. Transformational leadership are viewed as a process that changes and transforms enteprise or has the ability to change its culture for the better. To be successsful and to achieve relatively durable competitive advantage, the company must redefi ne the rules of competition, so o create a unique advantage in the branch or the whole market. It is therefore necessary marketing imagination and creativity. The paper set out the opportunities for securing competitive position by formulatting a marketing strategy for competative advantage.