ADDRESSING AND MACEDONIAN GENDER SENSITIVE LANGUAGE
DOI:
https://doi.org/10.46763/PALIM2491861jAbstract
In the recent years, the gender sensitive language (GSL) issues become an interest topic in substantial amount of domestic and foreign research, which indicates that its usage reduces the gender stereotypes and increases the gender equality between man and women. In this sense, the role of the media is especially important. This qualitative research is oriented toward the use of the forms for addressing with nouns that denotes profession/function towards females, with the aim to perceive the way the contact with a female interlocutor is established, i.e. the use of these nouns when address a females. The sample consists of 10 video interviews with public females (doctors, professors, politicians) which are available on Youtube, and the analysis rests upon the coding and the qualitative-interpretative method. The results showcase that there are forms for addressing females with nouns denoting profession/function, both in feminine and masculine with the vocative form or without it. Therefore, it may be concluded that the awareness for the need of the gender sensitive language is enlarged in order to increase the women’s visibility in the society and in the same time the use of the vocative forms is actualized.
Keywords: GSL; addrressing; video interviews.