THE THEORY OF BROWN AND LEVINSON IN THE CONTEXT OF INTERCULTURAL COMMUNICATION: A CRITICAL REVIEW AND PERSPECTIVES

Abstract

Abstract: This paper explores Brown and Levinson’s (1987) Politeness Theory, with a focus on its application and limitations in the context of intercultural communication.On the base of the concept of the face and the distinction between positive and negative face, the theory proposes a universal framework for understanding politeness as a means of protecting social identity and maintaining communicative harmony. However, the paper highlights critical perspectives that challenge the universality of the theory, particularly regarding cultural variations in the expression and perception of the politeness. The analysis emphasizes the need for context-sensitive and culturally aware approaches in the study of politeness, especially in intercultural situations where different cultural codes may lead
to misunderstandings. Ultimately, the paper underlines the importance of further research within the domain of intercultural pragmatics to gain a deeper understanding of the complex mechanisms of politeness and their role in social interaction.
Keywords: Politeness Theory, Brown and Levinson, intercultural communication, cultural variation, face.